Most agency sites don't work
for the agency.
Services list. Phone number. Contact form. A visitor arrives, reads two minutes, and leaves. Maybe they fill something out. Maybe you check email at 9am and the lead is cold by then.
We needed a site that works like a salesperson — one that qualifies visitors, captures leads, and keeps the conversation going at 2am while we sleep.
Next.js over WordPress.
Always.
WordPress is fine. Webflow is fine. But they add layers you can't fully control — plugins, themes, visual builders that produce bloated HTML and unknown dependencies.
Next.js gives us server-rendered HTML from the first request, perfect Lighthouse scores, and complete control — from a $497 landing page to a $5,000 e-commerce store.
- ◆SSR — Google indexes real content, not JavaScript
- ◆Sub-second load times, green Core Web Vitals by default
- ◆Same stack from $497 landing page to $5,000 e-commerce
- ◆We eat our own cooking — if it works here, it works for you
Dark theme as a positioning statement.
Open ten local agency websites. Nine will have light backgrounds, blue CTAs, and stock photos of handshakes. Generic by default, indistinguishable from each other.
We chose obsidian + copper deliberately. The palette signals boutique and premium — not freelancer, not template. The client who sees this site and feels it is the client we want.
It also tests our own craft. Executing dark UI with proper contrast, accessible text, and clean hierarchy is harder than light. If we do it here, we can do it for you.
Most agency sites default to generic blue. Obsidian + copper signals premium, intentional work — and filters for the right client.
The chatbot that closes at 2am.
Business owners don't search for web agencies only during business hours. The moment of intent — when someone decides they need a site — can happen at any time.
We built a custom AI assistant powered by Claude (Anthropic) that greets visitors, understands their business, recommends the right service, and captures name + email before the conversation ends. Every lead arrives qualified, with context.
This conversation happened at 11:47 PM. No one was at the desk. The lead arrived in the inbox qualified, with context, ready to book.